5 Zombie Myths of Keywords

5 Zombie Myths of Keywords

A Search Engine Optimisation Plan in Rockhampton is complicated, yes, but you are probably wondering what Zombies have to do with it. Well don’t worry, (your brains are safe) all I mean is that these are some myths which just don’t seem to die, they stick around and confuse people. So for your Search Engine Optimisation Plan, let’s put the record straight today. If you have had just about anything to do with SEO you would have discovered the concept of Keywords. Sadly, across my time in Search Engine Optimisation Plan in Rockhampton I have encountered a variety of myths about Keywords that just won’t die.

MYTH 1: In your Search Engine Optimisation Plan Keywords really don’t matter anymore

There is also the false idea that with every one of the modifications that have actually been made, and the shift to concept based searches, keywords don’t make a difference in 2015. This suggestion is misguided as keywords play a more crucial role than ever. It’s an evolving market that is continually changing and building so you should stay on top of the latest changes if you really want to succeed. Despite what occurs, keywords will always be at the core of SEO.

MYTH 2: In your Search Engine Optimisation Plan Keywords must be densely packed.

The concept that the more frequently a keyword is used will translate into more success is an obsolete idea. There is no formula connecting to the density and consistent rate of keywords closely packed together. The aim you should be mindful of is to have your particular phrases repeated throughout so that you can maximise their frequency while balancing well-flowing content that conjures a more natural feel and readability.

MYTH 3: In your Search Engine Optimisation Plan, you optimise only one keyword at a time.

Optimising a single keyword at a time was the technique circa 2005 and since all of the updates no longer can be applied to the market in 2015. If you only concentrate on the one keyword, then you will find that you have missed out on a number of opportunities. By branching out your keyword analysis you can include the broad elements while concentrating your energy on the long-tail terms and the newer emphasis on conceptual keywords.

MYTH 4: In your Search Engine Optimisation Plan, Keywords should dominate domain names.

The days of domain names being a lengthy string on nonsensical keywords are thankfully at an end. The keyword rich domain names no longer have a lot of true value to a domain’s visibility. This means that you should certainly focus not on the keywords in your domain name, but can as an alternative start expanding and marketing your brand and focus on brand recognition.

MYTH 5: In your Search Engine Optimisation Plan it is acceptable to use ‘Keyword Stuffing’.

The overuse of key words in odd and unusual ways is better referred to as keyword stuffing. By now you should realise that this is not a practice that would be still supported in the 2015 environment. You should stay clear of alienating your readers and concentrate on the subtle and logical way to blend keywords into your content while also creating outstanding and distinct content.

As the CEO of Internet Marketing Experts, I know the struggles that many people have when starting off the SEO, primarily when it comes to comprehending keywords and your Search Engine Optimisation Plan in Rockhampton. I myself ran a small company for a number of years and had to learn SEO from scratch and by a lot of trial and error. So don’t forget to start off strong and use the information that you know. Once you have established that base, learn as much as possible about SEO and be patient with the results. If you come to a stage when you are not sure, or want to set your business apart from the rest, then consider having a chat to an SEO professional.

call Internet Marketing Experts Rockhampton on 1300 595 013 or visit, www.internetmarketingexpertsRockhampton.com.au

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