Google AdWords Management Rockhampton – Do people really take notice of your ads?
Google AdWords Management is a fundamental part in any SEO and Advertising and marketing campaign because if you simply leave your ad alone after creating it, you will definitely not be flexible enough to actually get the end results you are after.
Far too many companies simply mess around with Google AdWords, spend $5 on a pathetically created ad, and after that leave it in the vain hope that it will generate some new business for them. If you are a company in Rockhampton (or anywhere really) This is not what you want to be doing. So what should you be doing? Well I wish to talk you through 4 really basic ideas that will really help you to visualise and monitor a successful ad campaign.
True Meaning of AdWords – learning about all functions.
There are in fact 2 versions of AdWords. It may appear a tad obvious to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have become aware it yet. So the first version is regular AdWords, and there is AdWords express. If you are a local Rockhampton business then chances are that you would have been prompted at the start of signing up for AdWords to run a project through express (it assesses the size of your company from your web site and makes a recommendation) if this is the case, I would like you to look for the regular AdWords and start making use of that because it is far more dynamic and has amazing features like more accurate targeting so you can reach your Rockhampton clients more efficiently. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can locate regular AdWords by just searching for AdWords and following the prompts, but keep in mind that the two systems don’t share campaigns. This means that if you have started an ad with Express, you won’t have the ability to see it in the other program.
$5 will never ever see any real results– and not just because results cost more, but because you have to have a larger project in order to actually see the effective aspects, and the not-so-successful parts. A good way to find out a budget is to use the keyword planner tool. Search for a keyword that you want to use, and then use the estimated expenses slider to find out the rough cost that you ought to be aiming at. You will notice that there is a curve, – you generally want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will indicate you will get the biggest reach for the most economic amount. At the end of the day though, sometimes you just need to think of how much you want to lose, and just need to take a little gamble. Whether it is $50, $100 or $500, often in business you should have a bit of a leap of faith to discover what will work for you.
Monitoring your ad.
This is the step that far too many people fail to notice because they don’t see that you get metrics from a campaign. You can actually measure and watch to see how many people interact with it, when this interaction happens, and just how much it is costing you each time. So why keep track of this? Well it will make sure that you are seeing what works for your ad, and also allow you to end it if it is just wasting money. My advice though would be to let the ad run for at least 5 days to let it settle into a routine– because often ads will get a big boost at the start that gives you incorrect assumptions about its results. So pay attention to it and don’t be afraid to start again with new ideas.
So why should you rely on my advice? I am actually the CEO of Internet Marketing Experts Rockhampton, and I have done work in this business extensively. I have started off by operating a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a particularly successful SEO agency that specialises in many areas including things like Google AdWords management. So If you are looking for more information about what to look for in a successful Google AdWords campaign, or want to talk to an SEO agency to boost your business even further, then get in touch with us on 1300 595 013 or visit our website: www.InternetMarketingExpertsRockhampton.com.au.