Top Tips For The best Email Sequences
Having worked as a sales rep for multiple tech start-ups, I can’t even begin to describe the value of sending email sequences that sell. Automated emails are amazing because they considerably reduce the workload for a sales representative, however in today’s world, everyone can sympathise with finding various sorts of email sequences lurking in their inbox everyday that just irritate us because we have to click 2 buttons to get rid of them!
Not enough business owners spend the time and initiative in crafting useful email sequences that actually sell their product. Developing compelling email sequences is both a science and an art, and if done correctly, can produce remarkable results. Having hundreds of potential customers on an email list isn’t going to produce any income if you can’t sell your product. So, here’s 4 tips on how to design a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very relevant when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will encounter so if it’s not compelling enough, they merely won’t open it. Needless to say, the subject lines of an email are pivotal when it comes to conversion rates. Here are a number of statistics which showcases their importance:
One-third of email recipients will open an email based solely on the subject line
Almost 70% of email recipients will decide if an email is spam based on the subject line
40% of emails are opened on mobile devices first, and the regular mobile screen can only fit between 4-7 words in the subject line.
The secret to effective subject lines is solving your prospects problems in as little words as possible. As an example, high-quality subject lines include, “Common questions about university”, “Common questions about home loans”, etc. Consider your prospects problems and target your subject lines to solve that problem concisely. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
After a recipient has opened an email, it’s integral that you present a value proposition in the context of their problem right away. Forget beginning the email with your name and job title; you must give your recipients a good reason to continue reading the email. Hence, begin your email with some relevant information they can associate with, like company news or their reaction to an event via Facebook or an online blog, and then get into the value proposition in the second and third sentences.
Your value proposition should be constructed like this:.
I have an idea about [problem/pain-point] and I’d love to have a minute to talk with you about [solution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.
I recently worked with another company with [positive benefit]. Is this something that would be helpful for [company name]?
It’s imperative that you get to the point promptly and keep the content focused on the requirements of your prospect.
Tip 3 – Dump the boring ‘Welcome Email’
If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no value or offerings? It’s fundamentally dead-wood and if you’re going to send a welcome email, make sure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The fact of the matter is that even a fantastic first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I highly recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but an amazing follow-up email will remind them that you’re here to help them in whatever problem they have. You should ensure that your follow-up emails also contain your value propositions, and supplementary information that is interesting to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly encourage using this application to assist you with your email sequences.
The value of crafting effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many variables that you ought to consider when constructing your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely worthwhile in consulting with digital marketing professionals that can help you. Reach out to the team at Internet Marketing Experts Rockhampton today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsrockhampton.com.au.