blog

Top Benefits of Pay-Per-Click Advertising

Internet Marketing Rockhampton,Internet Marketing Experts Rockhampton,Digital Marketing Rockhampton,internetmarketingexpertsrockhampton

There is vast range of internet marketing strategies that can assist websites in improving their traffic, brand awareness, and conversion rates. Among the best online marketing approaches is Search Engine Optimisation (SEO), where the aim is to optimise your website for Search Engines, both on-page and off-page, to improve your organic search results listings. Even though SEO has proved to be very effective, it takes a good amount of knowledge, time, and money to see fruition.

 

But what if you want to see results as soon as possible? Whether your website has recently been published or you’re a local business that can’t compete with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is a remarkable tool that can assist you by positioning your ads in front of buyers who are proactively looking for your products or services.

 

Basically, PPC is an advertising model used to increase traffic to websites. Website owners construct ad campaigns with certain targeting metrics and effectively pay Search Engines every time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are placed at the top of SERP listings before any organic results. The advantages that many websites acquire from this type of advertising is invaluable, so here are the top benefits of PPC advertising for your enterprise.

 

Measurable Results

Among the top advantages of PPC advertising is the opportunity to quantify and monitor your results in real-time. Whether you set your daily budget to $2 or $20, there are a collection of high level performance indicators that can be measured, for instance impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics makes it easy for website owners to simply analyse the success of their campaigns and quickly make tweaks where necessary to boost performance. In contrast to other advertising tools, PPC grants you the freedom to customise and track metrics in each campaign and monitor success based on your advertising objectives.

 

Quick Entry

PPC allows any kind of company to start their advertising efforts quickly and conveniently, without delivering too much risk with the capacity to arrange a maximum daily budget. Although SEO is a very practical strategy, it regularly takes many months to experience results so if you’re a new company that aspires to escalate traffic and brand awareness without delay, PPC is ideal for you. Developing ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to acquire new leads and customers by featuring ads at the top of SERP listings.

 

Highly Targeted Traffic

PPC advertising makes it possible for you to customise your campaigns so they only show to highly targeted customers. Google AdWords enables you to target customers based upon keywords, interests, location, and the times and days you would like to display them, empowering websites to spend their advertising budget only on their niche audience. Websites can then review the metrics that were used in conversions and revamp their future campaigns based upon this feedback. Advertisers commonly take a multi-layered approach to start with and narrow down the specific metrics of a campaign that works best for their individual target audience.

 

Valuable Data

Being able to export the results of an advertising campaign and analyse particular metrics provides websites with precious data which can be used in other marketing avenues. Alongside this, websites can easily uncover impression, click, and conversion data for each keyword or phrase used in their ad campaigns which drastically assists in their SEO initiatives. PPC also makes it possible for websites to explore data about their competitors by utilising third party tools such as SpyFy and KeywordSpy, allowing them to construct a profile of their competition and what market share is attainable.

 

As you can see, PPC is a very helpful marketing tool that is ideal for all types of companies. Not only are advertisers in complete control of their ad campaigns, budget, and target audience, the data acquired from real-time results provides invaluable feedback to strengthen future marketing initiatives. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?

 

If you need any help in designing your PPC ad campaigns, get in touch with Internet Marketing Experts Rockhampton on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsrockhampton.com.au

 

This Is Why Your Content Marketing Isn’t Performing (And The Best Way To Fix It!)

Internet Marketing Rockhampton,Internet Marketing Experts Rockhampton,Digital Marketing Rockhampton,internetmarketingexpertsrockhampton

 

In today’s competitive environment of internet marketing, there’s no doubt that content is king. Content is everywhere and folks love consuming it! It should come as no surprise that content is at the heart of almost all marketing techniques, with an estimated 94% of small companies directing their efforts on content marketing. Having said that, with nearly every businesses now directing their marketing campaigns on content, it’s becoming progressively challenging to stick out from the crowd and make your content marketing stimulating and successful.

 

Have you tried content marketing only to discover that you’re not getting the desired outcomes? Well, you’re probably one of many businesses that are in the same boat. Don’t lose faith though, there’s no question that content marketing is one of the most helpful ways of broadening your customer base. So, here are four reasons why your content marketing might not be performing and most importantly, the best way to fix them!

 

  1. You don’t have a strategy

 

Like any investment, if you don’t have a strategy and set KPIs to quantify results, how can you possibly improve? Putting up blogs and sending tweets are wonderful, but if you don’t have any aspirations then you’re just aiming in the dark. In order to create meaningful content that visitors will engage with, you need to have a clearly-defined strategy that should be aligned with your business goals.

 

Regardless of whether you want to improve brand awareness, website traffic, or conversion rates, your strategy should include KPIs coupled with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target audience, the purpose of your content, and the types of content that will work best for you.

 

  1. Your content is not original

 

With the massive number of online business in today’s times, it’s essential that your content is distinguishable from others. Too many businesses will design content without analysing the landscape and subsequently create content that merely gets lost in the crowd. Your content should be exciting, amusing, and most importantly, deliver value to readers by presenting solutions to frequent pain-points in your niche. In addition to this, different types of content suit different communication methods, so think about the most effective ways you can do this, either through video, infographics, diagrams, or even just thought-provoking or interesting text.

 

  1. You don’t promote your content

 

One of the greatest mistakes that small companies make with their content marketing is that they don’t actually market it! Even if you’ve crafted the most ground-breaking article the planet has ever seen, who will see it if they have no idea it exists? In order to be successful with your content marketing, it’s very important that you promote your content through all available means, including:

 

Social networking sites (Facebook, Twitter, Google+, Reddit).

Email newsletters.

Adding internal links to your articles.

Pitching to influencers and bloggers in your market.

Proposing it as a guest post to bloggers in your sector.

Featuring links to your content when commenting on other blogs and forums.

 

  1. Your content is not search engine friendly.

 

Content embodies a significant portion of your SEO, so it’s necessary that your content is SEO friendly and never use black hat tactics to attempt to enhance results. Keyword stuffing is a popular mistake that businesses will make in their content creation, as well as duplicate content, using the wrong keywords, and not optimising their meta tags.

 

Undertake some probing to discover the most appropriate keywords that your target market would use to find your content. Additionally, use meta tags to your strengths to draw more viewers to your blog. Search engines always want to deliver the best content to users, so if your content is engaging then other sites will link to it, increasing the likelihood of gaining more high-quality, credible links from relevant businesses.

 

At the end of the day, there may be hundreds of reasons why your content marketing isn’t delivering you the intended results, however the above points should cover most of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Undertake as much research as you can about your target audience, your competition, and your keywords, and create meaningful content that your users will naturally engage with.

 

If you’re contemplating giving up on content marketing because of poor results, talk with Internet Marketing Experts Rockhampton who can point you in the right direction. Call 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertsrockhampton.com.au

 

SEO Tactics To Abandon in 2018

Internet Marketing Rockhampton,Internet Marketing Experts Rockhampton,Digital Marketing Rockhampton,internetmarketingexpertsrockhampton

In today’s demanding marketplace of digitalisation and globalisation, it’s critical for organisations to employ online strategies and tactics that strengthen their exposure to customers that are actively searching for their products or services. Search Engines are undeniably the most influential programs that will impact your online exposure, and hence your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used widely by most websites to enhance their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be an exceptional investment that will grow your exposure and conversion rates, or if used improperly, can weaken your rankings and exposure, thus having the opposite effect. The problem with SEO is that its algorithm is continuously changing, and most website owners don’t keep up to date with the latest SEO trends. SEO techniques that worked in 2017 may not necessarily be effective this year, and well-known SEO techniques from 5 years ago may result in your website being penalised today.

 

Rather than reviewing the top SEO techniques that website owners should be committing to, we’re instead going to inspect the top SEO tactics that will actually penalise your website and therefore should be utterly forgotten about in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a standard mistake that many website owners make in an attempt to raise their SERP results. Keyword stuffing is essentially the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can swiftly calculate how many times a keyword has been used and will penalise websites for excessive keyword stuffing. Instead of keyword stuffing, website owners should fixate their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been a popular SEO tactic since the outset of SEO, and its success as an SEO technique has progressed swiftly since then. Even though link building continues to be one of the top 3 SEO tactics in 2018, aggressive link building will undoubtedly result in your website being penalised. Google weighs links highly as a ranking factor simply because links are a public recommendation which corresponds with beneficial information on a website.

 

Aggressive link building materialises where links are gathered in an abnormal way. Examples of this is where links are placed in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO tactic will lead to penalties for a website and should be discontinued, instead being substituted with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One obsolete SEO technique that many people still perceive to be effective is excessive internal links. There is a frequent misconception where websites which contain a large quantity of links to other pages within the website will help their SERP results. The aim in doing this is to bolster a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more harm than good.

 

  1. Not Identifying Technical Issues

 

The backend of a website plays a considerable role in SEO, so it’s important not only to uncover any technical issues that may hurt your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just published an update regarding SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most typical technical issues that impact most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most neglected SEO tactic that will improve your SERP rankings are related to the images within a website. Optimising your website for image search is a fantastic way to bolster your SEO, and this can be done largely with the image filename and alt attribute. For instance, instead of providing an image with a filename of home1.jpg, website owners should instead aim to use a keyword that describes the image. Additionally, a typical mistake with images is keyword stuffing the alt attribute.

 

There’s no doubt that an effective SEO strategy will enhance a website’s SERP rankings and visibility, however due to many websites misusing SEO tactics in the past, Search Engine’s SEO algorithms are regularly changing and it’s crucial to keep up with these changes to flourish in today’s online marketplace. If you require any advice with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, phone Internet Marketing Experts Rockhampton on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsrockhampton.com.au

 

An Idiots Guide To Twitter – What To Know and Be Aware Of

Internet Marketing Rockhampton,Internet Marketing Experts Rockhampton,Digital Marketing Rockhampton,internetmarketingexpertsrockhampton

Are you new to social networking and want to learn the essentials of one of the most awesome platforms on the planet? Well, you’ve come to the right place! Twitter is a social networking service where about 330 million users socialise with one another through brief messages of up 280 characters. Right now there’s around 6,000 tweets being sent through the internet every second, ranging from simple text messages to images, videos, gifs, memes, and a whole lot more. Twitter is among the most fashionable social networking channels and is very different to other social media giants like Facebook and Instagram.

Twitter is a platform where users exchange a wide range of information; from jokes, news, politics, or just everyday thoughts about ambiguous topics! As opposed to having a circle of friends like Facebook, Twitter is dependent on followers (not always friends) so not only can you engage with friends, but also your favourite politicians, sport stars, and journalists as well. Anything you post on Twitter is accessible publicly for anyone to discover, but don’t stress, you can simply alter your preferences to private if you prefer to.

 

The very first step in learning Twitter is to be able to interpret the basic terms and slang used. The following lists the most common vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another person

Feed – The list of tweets you’ll find on your homepage from users that you choose to follow

Handle – Your username

Mention (@) – A way of mentioning other users in a tweet (e.g. @EAGames). Any member mentioned in a tweet is informed, being an uncomplicated way to engage with other people publicly

Direct Message (DM) – A private message (280 characters) sent to another user. You can either elect to accept DM’s from all users or just members that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a conversation (e.g. #Vegans). You can search for tweets from all users that mention a certain hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is simple and straightforward, just download the app or visit www.twitter.com and hit the signup button. The full name you enter will be your display name, but this can be altered as regularly as you wish. Decide on a username (or handle) so members can mention you by typing the @ symbol before your username. After you’ve typed in your telephone number for authorisation purposes, chosen an avatar, and typed a quick bio about yourself so others can see your passions and interests, you’re all set to go!

Joining the Twittersphere

As touched on beforehand, Twitter isn’t about friending, it’s about following. Not only can you follow your friends, but also any other identities of which you’re an admirer. Once you’ve registered, Twitter will present a standard kind of setup wizard to help you start, for instance suggesting some people that you may want to follow. You can give Twitter permission to browse your contacts list to find any of your friends that are using Twitter. Following friends and other users is extremely easy, and once you’ve begun following certain users, Twitter will continue to offer recommendations for other users to follow based upon the types of users you’re currently following. All the tweets of your followers will appear in your Feed, so the more you follow, the more Tweets will appear in chronological order in your Feed.

Tweet Something

You can Tweet anything you like, so long as it respects Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply select the ‘Compose New Tweet’ button and you can Tweet text, images, videos, gifs, photos – a complete range of different media that can be uploaded through your device. Remember though, videos can only be up to 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is fantastic!

Once you’ve gotten the hang of the basics of Twitter, the world is practically at your fingertips! You can keep up to date with the latest trends, be the first to see viral posts, and connect with your friends and favourite personalities in a simple and easy to use interface.

Once you’ve got started using Twitter, the rest will fall into place automatically, so why join the Twittersphere today? If you need any guidance with getting started on Twitter, simply reach out to Internet Marketing Experts Rockhampton on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsrockhampton.com.au

 

What Are The Leading Organic SEO Ranking Aspects For A Website?

Internet Marketing Rockhampton,Internet Marketing Experts Rockhampton,Digital Marketing Rockhampton,internetmarketingexpertsrockhampton

 

If you’ve just constructed your first website and are interested in the ways in which you can enhance your organic search results, then you’re certainly on the road to success. SEO is one of the most useful marketing tools due to the fact that it allows you to get your message in front of potential consumers that are directly seeking for your products.

Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s extraordinarily sophisticated and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are formed equally, so you can target the most influential variables that will have the best impact on your SERP listings.

It is necessary to understand that the weight of each variable is adjusted over time, so Google will place more focus on specific variables based upon user behaviour and how Google believes it can maximise the user experience. With this being said, most of the top organic SEO ranking elements have been in the same spot for a number of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to grow website traffic, customer engagement, and ultimately sales.

  1. Content

A great emphasis is put on content given that Google intends to rank the most relevant websites on top of its search results listings. The recent Hummingbird update enables Google to recognise a website’s content structure and how this content adds value to prospective consumers, so creating quality content set in a natural tone will be compensated with higher rankings. Including articles in your website such as elaborate tutorials, guides, and how-to’s is a fantastic start. At the same time, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has reviewed the top 10 search results and found that the top positions contain content that is roughly 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most important variables in SERP listings simply because the more links there are to your website from reliable sources, the more trusted your website is viewed. The flip side of the coin is true as well though, so be careful not to create links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value in time as Google searches for new ways to assess websites, but for the time being, link building is still the best gauge of relevancy and trustworthiness.

  1. Mobile Optimisation

With more users now surfing from mobile devices than computers, there has been a weighty shift towards optimising your website for mobile devices. Google is currently experimenting with mobile-first indexing, which suggests that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t already mobile-friendly, you better get started but be careful not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a decisive factor for mobile optimisation, so aim to have mobile pages loaded within two seconds to make certain that your website is truly ‘mobile-friendly’.

  1. Other Technical Elements

There are numerous other technical variables that will greatly determine your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. Also, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other elements such unique and organic backlink anchor text and less on-page advertisements and pop-ups will also enhance your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is continually adjusting, meaning that SEO techniques are constantly changing also. Despite the fact that there more than 200 variables in Google’s search ranking algorithm, Google has placed great emphasis in recent times on rich content, quality links, and a seamless mobile experience. Trying to focus on all Google’s search ranking variables will prove to be ineffective, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any support in how to properly execute any of the above SEO techniques, don’t hesitate to connect with the digital marketing specialists at Internet Marketing Experts Rockhampton by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsrockhampton.com.au