Online exposure is a vital aspect to any company’s strategy, however the digital landscape is in a continuous state of change so it’s paramount to stay up to date with these changes to ensure your online exposure is optimised. Google releases between 500 and 600 updates annually, with many of them simply modifying their secretive search ranking algorithm. With Google being such an influential force in today’s digital environment, Search Engine Optimisation (SEO) has become increasingly important for businesses to increase their website traffic, customer engagement, and ultimately their earnings.
User behaviour is shifting rapidly with new technology, so Google must keep track of these changes and improve their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to blossom online, they too must stay on top of the changing trends in SEO. As a matter of fact, using outdated SEO strategies can lead to penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll uncover the top SEO trends to bear in mind for your website in 2018.
Many users are now opting to use voice searches rather than standard keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches originate from voice queries. If the current growth in voice searches continues at the same speed, almost 50% of all online searches will be performed via speech by the year 2020!
What this indicates for websites is that they should start adding more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. For instance, if a website has a keyword phrase like “best Sydney restaurants”, it could also be accompanied by a phrase like “Where are the best Sydney restaurants near me?”
Link building has always been a valued tool for SEO, and this will continue to be a pivotal element in calculating SERP listings in 2018. Creating valuable links to credible websites is still the easiest way for Google to figure out if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is a superb strategy.
Having said this, the trend towards link building is now more long-term, so having links from sites significant to your industry and referral traffic will be very worthwhile in the future.
Since 2015, online searches through mobile devices has exceeded that from computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has publicised that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is most definitely the time to start!
Accelerated Mobile Pages
Website loading speeds play a key role in SERP listings, and Google’s search results algorithm will evidently favour those with quicker speeds. As a matter of fact, Google has formulated an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Even though customary SEO techniques like link building will still be productive in 2018, there are other surfacing trends that Google is prioritising in the future which may extensively change the practice of SEO. It’s clear that SEO is already transforming to keep up with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and implementing strategies now, your website will be optimised and ready to enjoy targeted consumers from higher SERP listings.
If you have any questions or concerns about how you can optimise your website to conform with the latest SEO trends, speak with Internet Marketing Experts Rockhampton on 1300 595 013, or visit their website for additional details: http://www.internetmarketingexpertsrockhampton.com.au