Online Marketing (Page 2)

Top SEO Trends In 2018

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Online exposure is a vital aspect to any company’s strategy, however the digital landscape is in a continuous state of change so it’s paramount to stay up to date with these changes to ensure your online exposure is optimised. Google releases between 500 and 600 updates annually, with many of them simply modifying their secretive search ranking algorithm. With Google being such an influential force in today’s digital environment, Search Engine Optimisation (SEO) has become increasingly important for businesses to increase their website traffic, customer engagement, and ultimately their earnings.

User behaviour is shifting rapidly with new technology, so Google must keep track of these changes and improve their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to blossom online, they too must stay on top of the changing trends in SEO. As a matter of fact, using outdated SEO strategies can lead to penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll uncover the top SEO trends to bear in mind for your website in 2018.

Voice Search

Many users are now opting to use voice searches rather than standard keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches originate from voice queries. If the current growth in voice searches continues at the same speed, almost 50% of all online searches will be performed via speech by the year 2020!

What this indicates for websites is that they should start adding more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. For instance, if a website has a keyword phrase like “best Sydney restaurants”, it could also be accompanied by a phrase like “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a valued tool for SEO, and this will continue to be a pivotal element in calculating SERP listings in 2018. Creating valuable links to credible websites is still the easiest way for Google to figure out if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is a superb strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites significant to your industry and referral traffic will be very worthwhile in the future.

Mobile Optimisation

Since 2015, online searches through mobile devices has exceeded that from computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has publicised that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is most definitely the time to start!

Accelerated Mobile Pages

Website loading speeds play a key role in SERP listings, and Google’s search results algorithm will evidently favour those with quicker speeds. As a matter of fact, Google has formulated an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly influencing SERP listings yet, it will impact other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be quickly installed into HTML or JavaScript code, but plugins will be needed for content management systems like Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Even though customary SEO techniques like link building will still be productive in 2018, there are other surfacing trends that Google is prioritising in the future which may extensively change the practice of SEO. It’s clear that SEO is already transforming to keep up with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and implementing strategies now, your website will be optimised and ready to enjoy targeted consumers from higher SERP listings.

If you have any questions or concerns about how you can optimise your website to conform with the latest SEO trends, speak with Internet Marketing Experts Rockhampton on 1300 595 013, or visit their website for additional details: http://www.internetmarketingexpertsrockhampton.com.au

 

Social Media Marketing – Say More On Twitter

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The moment has finally come where Twitter users can express their dissatisfaction with the 140 character limit in more detail, now that Twitter has officially confirmed that they have broadened the character limit to 280 per Tweet!

The social networking platform, which was introduced in 2006, grew dramatically to become one of the most prominent social media platforms globally, however recent declines in growth persuaded the social media giant to make some adjustments. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is very dissimilar to comparable social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send somewhere around 6,000 Tweets per second.

Despite the 140 character limit that avidly defined the social networking platform, Twitter reported on November 7 that they want every individual all over the world to ‘easily’ express themselves on Twitter. After running a variety of tests over the last few months, Twitter decided that they wanted to widen the character limit, but only where necessary. Countries like Japan, South Korea, and China will remain at the 140 character limit, merely because there’s no warrant for an increase, as sending messages in these languages can be represented in a short amount of characters. Languages like English conversely, suffer from choked Tweets with 9% of English Tweets hitting the earlier 140 character limit.

So, why the change?

After running a variety of tests to specific users, Twitter acquired valuable results and conceived the 240 character limit would be helpful for most users. Since 9% of English users were hitting the 140 character mark, many would have to spend time cropping their Tweets to ensure they didn’t need to send multiple messages. On top of that, users would now have the ability to readily fit their opinions into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what effect will this have for digital marketers and SEO specialists? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter widened the character limit, users have experienced a higher level of responses which generated more followers. Evidently, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers combined with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The doubled character limit means that users will have reduced threads of conversations, considering that they can fit more material into a single message. Users with long threads of conversations revealed that it can often times be challenging to follow and respond to. Furthermore, brands are enjoying the longer Tweets as it allows them to fit more descriptive information into a single Tweet which generates higher engagement rates.

Increases customer communication

With the surge of companies using social media as a way to deal with customer service issues, customers can now express an issue in more detail on Twitter which is beneficial for both the customer and the business, as communication is markedly improved. Prior to this change, many users would have turned to other social media sites like Facebook to report customer service issues simply because the character limit was too restraining.

More Creativity

Longer Tweets means that enterprises can amplify the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would usually have to use other social media sites if they wanted to get creative, however brands can now successfully use longer text to their advantage by connecting with their audience on a more personal level.

While some users have argued that the increase in character limit by Twitter makes them more similar to other social media sites, the vast majority of users appear to be very content with their latest update. Nothing is concrete in social media, as making changes to keep up with changing user behaviour is necessary for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any assistance about how your company can leverage the increased character limit to your advantage on Twitter, just talk to Internet Marketing Experts Rockhampton by calling 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsrockhampton.com.au

 

An Overview Of SSL Changes – What It Means For Your Website

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In today’s ever-changing online landscape, it’s imperative that companies Google’s best practices to make sure that they remain competitive in their respective online markets. With Google being the most powerful and influential company on the net, it’s important for them to keep up with all the threats and opportunities that the internet presents. Due to this fact, Google releases a myriad of updates yearly: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What is essential though, is that all online businesses that use Google-related services (virtually every online organisation), recognise serious changes that may have a bearing on their SEO, performance, and ultimately their bottom-line. The internet is in a perpetual state of change, so online businesses must be flexible and conform with new Google updates as soon as possible to make sure they aren’t adversely impacted by these new releases.

The most important Google update that has recently affected online businesses relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by nearly 50% of all online users, so it’s remarkably important that online companies implement the relevant changes as quickly as possible if they intend to reduce any negative implications.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has revised the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps passwords and bank card information (which is kept in a plain text file), they are susceptible to phishing sites that can potentially steal this information from customers that wrongly believe they are supplying their personal information to a legit business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will evidently bear upon millions of websites around the world. Before the change, many non-secured websites weren’t affected by phishing attacks simply because they didn’t have a public-facing member login, and utilised PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages because users will become hesitant of succumbing to harmful attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online firms that want to secure their formerly non-secured (HTTP) web pages, they must encrypt the information being exchanged between their customers and their web server by incorporating an SSL certificate. Google are naturally pushing for a more secure internet than ever before, and they’ve chosen SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a convenient guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update suggests that HTTPS and SSL encryption will become the norm across all web pages on the internet. Eventually, each online provider will need to secure their web pages using SSL encryption whether they like it or not, or users will simply opt for a competitor that does.

What this also suggests is that not all websites using SSL encryption should be trusted, and there will be a significant increase in phishing sites using HTTPS also. Phishing sites can simply use fictitious SSL certificates to circumvent the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legit. This will make the distinction between phishing sites and real websites more difficult than ever. Online businesses that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the internet since it will be extremely difficult for phishing sites to mimic the authenticity that EV SSL provides.

Making all websites employ SSL certificates to demonstrate their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will eventually become mandatory, so if you need any help in securing your website with SSL encryption, reach out to the digital specialists at Internet Marketing Experts Rockhampton by phoning 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsrockhampton.com.au

 

Why You Should Have A WordPress Site

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So, you’ve got an amazing business idea and you’ve made up your mind that you’re going to build and publish your own website. Well, as you most probably know, there are many aspects to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the logo designs, the online store – the list goes on. But essentially, what’s most important when creating a new website is the platform you choose. There’s a variety of website platforms available with an array of unique features, targeting the entire spectrum of developers from beginners to specialists. You’ll ask for suggestions on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can really be confusing to weigh the pro’s and con’s of each website platform and figure out which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will present five convincing arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is simple to use and manage

 

WordPress is highly user-friendly so you don’t have to be a specialist HTML coder to construct an effective and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to be concerned about not utilising all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is exceptionally SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an exceptionally important component to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site considerably attractive to search engines. There are also a variety of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to build any type of website you want. WordPress is also open source which indicates that the source code is obtainable for anybody to modify, edit and create different themes and plugins with a range of features and release these to the online community. At the moment, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Given that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or issues about anything WordPress related, there are literally thousands of people happy to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of mobile phones for internet usage, it’s incredibly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. The good news is that most WordPress themes are designed to be mobile responsive, meaning that regardless of what device your clients are using, WordPress websites will systematically change the appearance of your website to match. WordPress actually lets you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Today, website security is very important so of course WordPress has high security standards. Nearly one-quarter of websites are constructed on WordPress so hackers are continually attempting to find ways to compromise them. WordPress is well aware of this so has produced a range of security features which prevents any malicious attacks by publishing regular updates that neutralises these threats. Keep in mind, it’s also important for you to be using a secure device when accessing your WordPress account, so ensure you use standard security tools on your device and only install legitimate plugins from trusted sources.

 

As you can see, WordPress has a series of fantastic features that simply make it the best website platform on the market today. Although there are numerous other reasons why WordPress is an excellent choice for your website, this article just focuses on five of these: WordPress is very user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to produce a reliable and powerful website? If you have any questions about how you can further optimise your website, talk with the team at Internet Marketing Experts Rockhampton on 1300 595 013 or visit their website: http://www.internetmarketingexpertsrockhampton.com.au

Top Tips For The best Email Sequences

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Having worked as a sales rep for multiple tech start-ups, I can’t even begin to describe the value of sending email sequences that sell. Automated emails are amazing because they considerably reduce the workload for a sales representative, however in today’s world, everyone can sympathise with finding various sorts of email sequences lurking in their inbox everyday that just irritate us because we have to click 2 buttons to get rid of them!

 

Not enough business owners spend the time and initiative in crafting useful email sequences that actually sell their product. Developing compelling email sequences is both a science and an art, and if done correctly, can produce remarkable results. Having hundreds of potential customers on an email list isn’t going to produce any income if you can’t sell your product. So, here’s 4 tips on how to design a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very relevant when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will encounter so if it’s not compelling enough, they merely won’t open it. Needless to say, the subject lines of an email are pivotal when it comes to conversion rates. Here are a number of statistics which showcases their importance:

 

One-third of email recipients will open an email based solely on the subject line

Almost 70% of email recipients will decide if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the regular mobile screen can only fit between 4-7 words in the subject line.

 

The secret to effective subject lines is solving your prospects problems in as little words as possible. As an example, high-quality subject lines include, “Common questions about university”, “Common questions about home loans”, etc. Consider your prospects problems and target your subject lines to solve that problem concisely. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

After a recipient has opened an email, it’s integral that you present a value proposition in the context of their problem right away. Forget beginning the email with your name and job title; you must give your recipients a good reason to continue reading the email. Hence, begin your email with some relevant information they can associate with, like company news or their reaction to an event via Facebook or an online blog, and then get into the value proposition in the second and third sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a minute to talk with you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.

I recently worked with another company with [positive benefit]. Is this something that would be helpful for [company name]?

 

It’s imperative that you get to the point promptly and keep the content focused on the requirements of your prospect.

 

Tip 3 – Dump the boring ‘Welcome Email’

 

If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no value or offerings? It’s fundamentally dead-wood and if you’re going to send a welcome email, make sure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The fact of the matter is that even a fantastic first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I highly recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but an amazing follow-up email will remind them that you’re here to help them in whatever problem they have. You should ensure that your follow-up emails also contain your value propositions, and supplementary information that is interesting to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly encourage using this application to assist you with your email sequences.

 

The value of crafting effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many variables that you ought to consider when constructing your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely worthwhile in consulting with digital marketing professionals that can help you. Reach out to the team at Internet Marketing Experts Rockhampton today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsrockhampton.com.au.