SEO Advertising Rockhampton – What will 2016 hold for local small business?
SEO Advertising in Rockhampton is a complicated task, and as we go into 2016, people are in a way of thinking where they reflect back on the year that was 2015, and try and work out what life holds in store for them later. This is of course, challenging. You can never find out what is around the corner, but if you determine the important parts of the past and look for patterns you can get a better understanding. This is particularly true for SEO. I hope to try and point out to you a few of the major patterns that have been arising in 2015 throughout the Rockhampton SEO industry and the globe. From this with any luck together we can try and determine where to focus our efforts, this will be especially useful if you are a local Rockhampton business.
This is the largest emerging trend and it is going to keep improving in significance. This means that if you are an Rockhampton business and you are looking for local customers, then this is wonderful. Starting with the changes from Google Pigeon, we saw a developing trend that local Rockhampton searches were in fact ranking higher than business with national headquarters, or even sites on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be appearing even more in 2016, so keep an eye out for them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are swiftly growing overseas and are starting to emerge in Australia and it won’t be long before they gain appeal in Rockhampton.
Society is getting more and more used to carrying around less money and slimmer wallets. Especially with the global sweep (or swipe) of PayWave or PayPass over the past few years and other fast ‘contactless’ paying technologies we are shifting towards mobile wallets. This will mean 2 things for a local Rockhampton business. 1– you should be taking note of growing trends, and make certain you have the capacity to actually let people pay– as an example, if you are yet to get a PayWave or RFID reader for your ship, then get one. And 2– you can start capitalizing on the mobile nature of paying. This means advertising, coupons and other fantastic deals that you can send to people on their phones and therefore directly into their wallets.
Beacons are a little something that has had expanding use overseas and we are discovering them locally now too, but they are generally other ways of getting deals to people locally. It works through Bluetooth, and even a free Wi-Fi, and it basically provides information or a discount to people who connect or sign up to the Beacon. This means that customers at your Rockhampton store, or even walking past the area will be given more motivation to actually enter the store and make a purchase. It’s a clever advertising and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.
We also will see even greater use of apps. such as Snapchat and Periscope for innovative ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell employing these apps. It is incredible how men and women can keep reinventing ways to get their business out there, and the same might be done for your local business in Rockhampton. Be creative and even look into what other people have done, especially when it comes to social media– if you see something you like, take note of it and find a way to combine a similar idea into you own ad campaign.
My final pieces of parting suggestions– and these are things that you can do right away, today– would be to sign up to an all new Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your recognition at a local Rockhampton level, and also boost your authority and perhaps even become a resource for people. This goes to your local SEO efforts which are key in 2016. So you will most likely discover that the future actually looks great for Local businesses with patterns and technology promoting even greater interaction at a ‘community’ level. This is great for Rockhampton businesses, and so I hope that you are as delighted as I am. With that in mind, if you are looking for more SEO advice, or are planning to enhance your SEO efforts, then contact Internet Marketing Experts Rockhampton on 1300 595 013 or visit, www.internetmarketingexpertsRockhampton.com.au.