An Overview Of SSL Changes – What It Means For Your Website
In today’s ever-changing online landscape, it’s imperative that companies Google’s best practices to make sure that they remain competitive in their respective online markets. With Google being the most powerful and influential company on the net, it’s important for them to keep up with all the threats and opportunities that the internet presents. Due to this fact, Google releases a myriad of updates yearly: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.
What is essential though, is that all online businesses that use Google-related services (virtually every online organisation), recognise serious changes that may have a bearing on their SEO, performance, and ultimately their bottom-line. The internet is in a perpetual state of change, so online businesses must be flexible and conform with new Google updates as soon as possible to make sure they aren’t adversely impacted by these new releases.
The most important Google update that has recently affected online businesses relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by nearly 50% of all online users, so it’s remarkably important that online companies implement the relevant changes as quickly as possible if they intend to reduce any negative implications.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has revised the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps passwords and bank card information (which is kept in a plain text file), they are susceptible to phishing sites that can potentially steal this information from customers that wrongly believe they are supplying their personal information to a legit business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will evidently bear upon millions of websites around the world. Before the change, many non-secured websites weren’t affected by phishing attacks simply because they didn’t have a public-facing member login, and utilised PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages because users will become hesitant of succumbing to harmful attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online firms that want to secure their formerly non-secured (HTTP) web pages, they must encrypt the information being exchanged between their customers and their web server by incorporating an SSL certificate. Google are naturally pushing for a more secure internet than ever before, and they’ve chosen SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a convenient guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update suggests that HTTPS and SSL encryption will become the norm across all web pages on the internet. Eventually, each online provider will need to secure their web pages using SSL encryption whether they like it or not, or users will simply opt for a competitor that does.
What this also suggests is that not all websites using SSL encryption should be trusted, and there will be a significant increase in phishing sites using HTTPS also. Phishing sites can simply use fictitious SSL certificates to circumvent the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legit. This will make the distinction between phishing sites and real websites more difficult than ever. Online businesses that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the internet since it will be extremely difficult for phishing sites to mimic the authenticity that EV SSL provides.
Making all websites employ SSL certificates to demonstrate their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will eventually become mandatory, so if you need any help in securing your website with SSL encryption, reach out to the digital specialists at Internet Marketing Experts Rockhampton by phoning 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsrockhampton.com.au