An SEO Quick Fix Guide You Can Do TODAY
SEO is considered by many to be a mystical creature with tremendous powers. Understanding precisely how SEO works and all the different ways to increase your website’s SEO score can be considerably demanding and time-consuming. Nonetheless, it is a pivotal aspect of any online marketing plan and will essentially make or break a business in some markets. Many industry experts consider SEO to be one of the most effective forms of advertising, so continuously improving your SEO should be a priority if you wish to increase your website visitors and earnings.
It’s very tough to keep up to date with SEO best practices and standards because they change on a regular basis, so it’s often encouraged that you seek professional advice regarding your SEO and online marketing strategy. Despite this, there are some quick and easy ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick guide on some useful ways to improve your SEO today.
Content is King
When it relates to SEO, content is king. So, make sure that you have high-quality, well-written and original content that is relevant for your target market. Updating your content continually is also crucial so don’t leave your content untouched for years because there’s no need to update it. Integrating a blog into your website is always ideal for SEO because new content is consistently being added and search engines love identifying new content and will increase your rankings if this happens often.
Ensure You Have a Flat Website Architecture
Your website architecture is fundamentally the organisation of all the individual webpages on your website. A substantial component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to locate the relevant information they’re looking for. It’s crucial that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can easily fix this by incorporating extra navigation menus or additional internal links.
Make sure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are valuable components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in computing the relevancy to a user’s search. Take note, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.
Meta titles gives the user a short insight into the content of each web page to make sure it is relevant. Each meta title should incorporate a primary and secondary keyword that is appropriate for that webpage, along with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will trim your meta title which looks sloppy and unprofessional. Having high-quality and valid meta titles are critical in optimising your web pages for SEO.
Meta descriptions are essentially condensed explanations of the content of the web page. While meta descriptions don’t exclusively sway ranking algorithms, they are still vital as search engines will sometimes use the summary in search results snippets when they believe a web page’s meta description effectively depicts the content of the web page. Unique and accurate meta descriptions consisting of keywords will help improve your click-through rates (CTR’s) and website visitors, which will essentially result in increased revenue. Meta descriptions should typically be between 150 and 160 characters in length.
Make sure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no unneeded strings or parameters including key phrases in any of your URL’s. You can quite possibly identify with this if you’ve ever clicked on an extraordinarily long hyperlink. If so, then you’ll most probably agree that they look tangled and unprofessional. If you’ve constructed your website using WordPress, then it will automatically create a simple and clean URL structure for you, so you don’t need to be concerned about it!
On the contrary, if you’re using another website platform and you already have a well-known website, it’s best to seek professional advice in regards to changing your URL structure because doing so means that you’ll lose all your links, and subsequently your SEO value. Digital marketing experts will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this situation, then talk to the team at Internet Marketing Experts Rockhampton on 1300 595 013 or visit their website: http://www.internetmarketingexpertsrockhampton.com.au