SEO Company Rockhampton– Beware the SEO Traps.
SEO Agencies in Rockhampton may all look the very same, but if you have enough information you can protect yourself from falling into traps.
Several years ago when I was finding out the worth of SEO, I paid about $1,500 per month to one of the country’s best Online Marketing Companies. This particular company was popular in the media as being one of the fastest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high on the first page of Google, across a range of keywords. I was excited and money began to come in every day from online sales. I always remember asking the owner of the business one day what would happen if I stopped paying the $1,500 per month. He replied, then you would revert to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very uneasy about that idea, but the money was rolling is so hey, what was the concern? And I am sure that lots of Rockhampton business would certainly have done the same thing.
One day I will certainly never forget I did my usual keyword search and my website was gone. I was no more ranked 1st or 2nd – I was gone. In horror I went over to page 2 and still absolutely nothing, then page 3, nothing. By then it felt like all the blood had left my body and I was in a state of shock. I don’t remember what page the website was on but it was awful. In a state of panic I called my SEO Company and asked what the hell had gone on. They mentioned some kind of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer after that I stopped paying $1,500 per month to be on page 4. I felt I could manage that page on my own.
For those of you from Rockhampton that know a bit regarding the history of SEO, my website had been subject to a major Penguin update and my agency, who are no more in business, had simply bought spammy links and bought traffic. It worked well for a while. They built a multi-million dollar business around it, but when Google altered the algorithm that was the end of that.
Even as a CEO of an SEO Company operating for Rockhampton, I am a fervent believer that if you must know the basic principles of SEO if you want to run a successful business. Yes you may approach an SEO Company, but if you directly don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the whim of a dodgy agency that uses mediocre and outdated techniques. Even if you 100 % outsource your online marketing you still have to know what’s happening. Never lose sight of the fact that it’s your small business, your livelihood.
Keeping that in mind, here are a number of questions for you to ask when trying to find a Rockhampton SEO Company.
- Does the SEO firm have the capacity to do all aspects of web design and coding?
- Will they also study your competitors’ sites and businesses to figure out which sites in your industry are performing well and why?
- Does the SEO company have content writers in-house?
- Does the SEO Company have a link tactic for your site?
- Does the SEO Company handle your social media strategy?
- Do they incorporate AdWords/Pay Per Click (PPC) management as a part of their plan?
- Is the SEO Company wanting to understand your sales method?
- How do they handle coverage and communication?
- Do they offer you quick-fix promises?
If you are searching for a few ideas and pieces of advice that will help you to save some effort, time, as well as a bit of money when it comes to choosing an SEO Company, then call us and we will answer each one of your questions. Contact Internet Marketing Experts Rockhampton on 1300 595 013 or visit, www.internetmarketingexpertsRockhampton.com.au