SEO Tactics To Abandon in 2018
In today’s demanding marketplace of digitalisation and globalisation, it’s critical for organisations to employ online strategies and tactics that strengthen their exposure to customers that are actively searching for their products or services. Search Engines are undeniably the most influential programs that will impact your online exposure, and hence your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used widely by most websites to enhance their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).
SEO can be an exceptional investment that will grow your exposure and conversion rates, or if used improperly, can weaken your rankings and exposure, thus having the opposite effect. The problem with SEO is that its algorithm is continuously changing, and most website owners don’t keep up to date with the latest SEO trends. SEO techniques that worked in 2017 may not necessarily be effective this year, and well-known SEO techniques from 5 years ago may result in your website being penalised today.
Rather than reviewing the top SEO techniques that website owners should be committing to, we’re instead going to inspect the top SEO tactics that will actually penalise your website and therefore should be utterly forgotten about in 2018.
- Keyword Stuffing
Keyword stuffing is a standard mistake that many website owners make in an attempt to raise their SERP results. Keyword stuffing is essentially the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can swiftly calculate how many times a keyword has been used and will penalise websites for excessive keyword stuffing. Instead of keyword stuffing, website owners should fixate their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been a popular SEO tactic since the outset of SEO, and its success as an SEO technique has progressed swiftly since then. Even though link building continues to be one of the top 3 SEO tactics in 2018, aggressive link building will undoubtedly result in your website being penalised. Google weighs links highly as a ranking factor simply because links are a public recommendation which corresponds with beneficial information on a website.
Aggressive link building materialises where links are gathered in an abnormal way. Examples of this is where links are placed in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO tactic will lead to penalties for a website and should be discontinued, instead being substituted with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One obsolete SEO technique that many people still perceive to be effective is excessive internal links. There is a frequent misconception where websites which contain a large quantity of links to other pages within the website will help their SERP results. The aim in doing this is to bolster a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more harm than good.
- Not Identifying Technical Issues
The backend of a website plays a considerable role in SEO, so it’s important not only to uncover any technical issues that may hurt your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just published an update regarding SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most typical technical issues that impact most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most neglected SEO tactic that will improve your SERP rankings are related to the images within a website. Optimising your website for image search is a fantastic way to bolster your SEO, and this can be done largely with the image filename and alt attribute. For instance, instead of providing an image with a filename of home1.jpg, website owners should instead aim to use a keyword that describes the image. Additionally, a typical mistake with images is keyword stuffing the alt attribute.
There’s no doubt that an effective SEO strategy will enhance a website’s SERP rankings and visibility, however due to many websites misusing SEO tactics in the past, Search Engine’s SEO algorithms are regularly changing and it’s crucial to keep up with these changes to flourish in today’s online marketplace. If you require any advice with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, phone Internet Marketing Experts Rockhampton on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsrockhampton.com.au