SEO’s strength comes from Quality Content
SEO is based upon a strong groundwork of quality content, so is your Rockhampton company in fact strong enough to succeed? Far too many places out there are generating content that isn’t worth the paper it is printed on (or rather the pixels it is displayed on …) and the internet is swamped with small businesses, like yours in Rockhampton, that just try to get some recognition, but irritate people instead. Every online marketer, Local business or even just internet user would love to have that one post or video go viral and let the Social Media Machine just bring in free publicity – but the truth is it is a game of chance, and the best plan that everyone can stick to is to make continually quality content for your fans to love, like and share.
There are a couple of Big Picture ideas that you need to remember when it comes to Content:
Relevant Content is Key.
Facebook is a quick paced and constantly changing place, as such you need to ensure you reach people when it is going to be most successful. This means everything must be relevant to you, your company, your audience and what you wish to achieve. When you post about something that your target market genuinely appreciates you will see greater response.
Content is not just words.
remember that when we discuss content you should be considering Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.
High quality means posting content that follows the 3 E’s.
Make sure your Content can Entertain, Educate and Empower. You should keep these words in mind when generating content. If you can constantly make posts that embody one of the Three E’s then you will be on the path to setting up a reputation for quality content.
If you are unsure on what your online or local Rockhampton customer base will consider as quality, then one of the simplest ways to figure it out is to carry out some research. Look into your rivals or at other areas around your market to see what other company’s in Rockhampton post and what type of interaction they get. You should not be wanting to copy them, but rather mimic the areas that work and make their success your own. When it comes down to it however, one of the easiest ways to know what your Target market will react to will be to just ask. Make a post or a survey that can engage with your audience to see what they want from you as a company and what they want to see on their Facebook wall. You may be surprised by what you uncover. And so, if you have any questions, or simply would like to chat, call Internet Marketing Experts Rockhampton on 1300 595 013 or visit, www.internetmarketingexpertsRockhampton.com.au