Social Media Marketing – Say More On Twitter
The moment has finally come where Twitter users can express their dissatisfaction with the 140 character limit in more detail, now that Twitter has officially confirmed that they have broadened the character limit to 280 per Tweet!
The social networking platform, which was introduced in 2006, grew dramatically to become one of the most prominent social media platforms globally, however recent declines in growth persuaded the social media giant to make some adjustments. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is very dissimilar to comparable social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send somewhere around 6,000 Tweets per second.
Despite the 140 character limit that avidly defined the social networking platform, Twitter reported on November 7 that they want every individual all over the world to ‘easily’ express themselves on Twitter. After running a variety of tests over the last few months, Twitter decided that they wanted to widen the character limit, but only where necessary. Countries like Japan, South Korea, and China will remain at the 140 character limit, merely because there’s no warrant for an increase, as sending messages in these languages can be represented in a short amount of characters. Languages like English conversely, suffer from choked Tweets with 9% of English Tweets hitting the earlier 140 character limit.
So, why the change?
After running a variety of tests to specific users, Twitter acquired valuable results and conceived the 240 character limit would be helpful for most users. Since 9% of English users were hitting the 140 character mark, many would have to spend time cropping their Tweets to ensure they didn’t need to send multiple messages. On top of that, users would now have the ability to readily fit their opinions into a single Tweet, so they could say what was on their mind and send them quicker than before.
The question is, what effect will this have for digital marketers and SEO specialists? Here are a few changes that they can expect to see.
Since Twitter widened the character limit, users have experienced a higher level of responses which generated more followers. Evidently, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers combined with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The doubled character limit means that users will have reduced threads of conversations, considering that they can fit more material into a single message. Users with long threads of conversations revealed that it can often times be challenging to follow and respond to. Furthermore, brands are enjoying the longer Tweets as it allows them to fit more descriptive information into a single Tweet which generates higher engagement rates.
Increases customer communication
With the surge of companies using social media as a way to deal with customer service issues, customers can now express an issue in more detail on Twitter which is beneficial for both the customer and the business, as communication is markedly improved. Prior to this change, many users would have turned to other social media sites like Facebook to report customer service issues simply because the character limit was too restraining.
Longer Tweets means that enterprises can amplify the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would usually have to use other social media sites if they wanted to get creative, however brands can now successfully use longer text to their advantage by connecting with their audience on a more personal level.
While some users have argued that the increase in character limit by Twitter makes them more similar to other social media sites, the vast majority of users appear to be very content with their latest update. Nothing is concrete in social media, as making changes to keep up with changing user behaviour is necessary for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!
If you require any assistance about how your company can leverage the increased character limit to your advantage on Twitter, just talk to Internet Marketing Experts Rockhampton by calling 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsrockhampton.com.au