The Battle of the Brands
Your Website SEO Strategy in Rockhampton is still really about keywords, but there really is one challenge that some providers face when they attempt to optimise for particular Keywords.
A Pay Per Click or AdWords campaign will also help you learn about which keywords operate well in your niche and boost your Website SEO Strategy. I recall I think I spent about a year stressing about one particular keyword that, no matter what I did, I could not get on the 1st page of Google. The explanation was simple; it was a word that comes under the category of a ‘Branded’ keyword, and Google even with all your SEO efforts will never rank a non-branded site ahead of the branded sites.
For example, if you sell Yamaha Pianos in a retail store in Rockhampton, it would be fantastic if for anybody that searches for ‘Yamaha’ in Rockhampton your site will show up but it probably won’t. Possibly if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will more often than not reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some store of that brand. Yamaha is a world popular brand name and for Google to put anything other than Yamaha.com at No1 would certainly be a real step back for a search engine. This is what I mean by branded sites.
However, I realised the magic of long tail keywords. Once I found out that I could control all sorts of long tail searches it was easy to move my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites increased massively. So take it from me, living life in the long tail is really worthwhile. Always remember – Your Website SEO Strategy refers to making money, not where you appear in a Google search.
If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Rockhampton on 1300 595 013 or visit, www.internetmarketingexpertsRockhampton.com.au