What Are The Leading Organic SEO Ranking Aspects For A Website?
If you’ve just constructed your first website and are interested in the ways in which you can enhance your organic search results, then you’re certainly on the road to success. SEO is one of the most useful marketing tools due to the fact that it allows you to get your message in front of potential consumers that are directly seeking for your products.
Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s extraordinarily sophisticated and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are formed equally, so you can target the most influential variables that will have the best impact on your SERP listings.
It is necessary to understand that the weight of each variable is adjusted over time, so Google will place more focus on specific variables based upon user behaviour and how Google believes it can maximise the user experience. With this being said, most of the top organic SEO ranking elements have been in the same spot for a number of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to grow website traffic, customer engagement, and ultimately sales.
A great emphasis is put on content given that Google intends to rank the most relevant websites on top of its search results listings. The recent Hummingbird update enables Google to recognise a website’s content structure and how this content adds value to prospective consumers, so creating quality content set in a natural tone will be compensated with higher rankings. Including articles in your website such as elaborate tutorials, guides, and how-to’s is a fantastic start. At the same time, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has reviewed the top 10 search results and found that the top positions contain content that is roughly 2,400 words in length.
For over a decade now, backlinks have been one of the most important variables in SERP listings simply because the more links there are to your website from reliable sources, the more trusted your website is viewed. The flip side of the coin is true as well though, so be careful not to create links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value in time as Google searches for new ways to assess websites, but for the time being, link building is still the best gauge of relevancy and trustworthiness.
- Mobile Optimisation
With more users now surfing from mobile devices than computers, there has been a weighty shift towards optimising your website for mobile devices. Google is currently experimenting with mobile-first indexing, which suggests that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t already mobile-friendly, you better get started but be careful not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a decisive factor for mobile optimisation, so aim to have mobile pages loaded within two seconds to make certain that your website is truly ‘mobile-friendly’.
- Other Technical Elements
There are numerous other technical variables that will greatly determine your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. Also, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other elements such unique and organic backlink anchor text and less on-page advertisements and pop-ups will also enhance your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is continually adjusting, meaning that SEO techniques are constantly changing also. Despite the fact that there more than 200 variables in Google’s search ranking algorithm, Google has placed great emphasis in recent times on rich content, quality links, and a seamless mobile experience. Trying to focus on all Google’s search ranking variables will prove to be ineffective, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you need any support in how to properly execute any of the above SEO techniques, don’t hesitate to connect with the digital marketing specialists at Internet Marketing Experts Rockhampton by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsrockhampton.com.au